The 'Rihanna effect' – and other surprising factors behind where we go on holiday - Telegraph.co.uk

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Telegraph.co.uk

The 'Rihanna effect' – and other surprising factors behind where we go on holiday Telegraph.co.uk Current popular destinations, such as the Caribbean and the UAE, have seen great gains in tourism from Britons over the past 20 years – and there have been some key influencers on our tastes, ranging from the global financial crisis to pop star Rihanna.

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