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Drake's tour merch might have stolen the spotlight for a minute, but there's no competing with the legitimacy of his cult-loved, 5-year-old lifestyle label, October's Very Own. For the brand's Pre-Fall 2016 collection, the design team focused on of-the-moment pieces that Drake himself has been known to wear. Satin souvenir jackets, terry-cloth tracksuits, trucker hats, and basketball jerseys all play prominent roles in the collection, while basics like hoodies, sweatpants, T-shirts, and basketball shorts are, of course, all represented. The color palette has a bit of off-kilter retro swagger—think: cognac, powder blue, and Astro Turf green. That said, there's plenty of neutral colors for the less flashy of his fans (we see you, Jake Woolf).
Here's a look at some of our favorite buys in the collection, which will be dropping at OVO's Los Angeles and Toronto stores, as well as octobersveryown.com, later this month.
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